Rock the City - Cruise & Optional Heineken Experience

Do you know those days when everything falls into place: culture, relaxation, history, and fun? That perfectly sums up our Rock the City experience. This unique journey lets you explore Amsterdam through the eyes of two family businesses that have poured their heart and soul into the city for generations! Combine a visit to the Heineken Experience with an unforgettable canal cruise through Amsterdam's waterways, in the order of your choice!

As long as you allow for 2.5 hours between the two activities, you can fully enjoy both without any rush!

Step into the world of Heineken! This journey takes place in the former Heineken brewery, now transformed into an interactive experience that brings you to the heart of this iconic beer brand. Discover how the brewing process works, learn about the company's history, and get an insider's look at their global success. Of course, no visit is complete without tasting two fresh beers straight from the Heineken kitchen—an essential part of your Amsterdam experience!

If you chose to start with the Heineken Experience, you will then take a short walk to the Blue Boat Company dock, located just across from the brewery. Once on board, your 45-minute canal cruise begins, taking you through Amsterdam's stunning waterways. You will sail past the city's most beautiful canal houses, historic bridges, and modern architecture. As you sip on a drink and enjoy a salty snack, the guide will share fascinating stories about this historic city. The water sparkles, the atmosphere is relaxed, and you will experience the true magic of Amsterdam!

The story of Rock the City begins with the collaboration between two Amsterdam-based companies: the Heineken Experience and Blue Boat Company. Both are proud family-run businesses with deep roots in Amsterdam's history. Founded in 1864, Heineken is more than just a brewery—it is a beer brand recognized worldwide as the Dutch export product. Behind those green bottles lies a rich history of craftsmanship and passion, passed down through generations.

Blue Boat Company is also a family business that shares the same love for Amsterdam. For decades, they have taken visitors on the most beautiful canal cruises, offering them the chance to experience the city as we know it—full of charm, stories, and hidden gems. With a diverse fleet, most of which is electrically powered, we are committed to a sustainable future. This shared love for Amsterdam is what makes Rock the City so special.

Rock the City is more than just a day out. It's an experience you'll never forget. This journey brings together two family businesses, both passionate about Amsterdam. At the Heineken Experience, you'll explore the rich history and passion of a world-famous beer brand. With Blue Boat Company, you'll see the city from a unique perspective—on the water—accompanied by the most beautiful stories.