Explore the Starlight Night Market in Xishuangbanna

The Starlight Night Market in Gaozhuang Xishuangjing, Jinghong City, Xishuangbanna Dai Autonomous Prefecture, Yunnan Province, covers a total area of 530,000 square meters, with an effective tour area of 90,000 square meters. The night market area has nearly 3,000 light entrepreneurial stalls and shops, and nearly 300 shops on the pedestrian streets in the core areas. As a large Southeast Asian-style leisure shopping street built by Gaozhuang Xishuangjing, the Mekong Starlight Night Market covers comprehensive service functions such as tourism shopping, brand catering, folk activities, cultural experiences, Southeast Asian snacks, experiential entertainment, and film and television culture. When night falls and the lights come on, the night market is dazzling and charming when viewed from the Golden Pagoda. Colorful oil-paper umbrellas, starlit Thai lanterns, a dazzling array of goods, mouth-watering food, cheerful and pleasant music, and the hustle and bustle of the world all converge here. The rising "smoke and fire" lights up the city's "night economy" and becomes a "new engine" driving consumption. There are more than ten performance venues in the night market, with regular night performances such as night tours, stage shows, and bonfire parties every day. It is also one of the venues for the Lancang-Mekong River Basin National Culture and Art Festival, Spring Festival series activities, and Water Splashing Festival series activities. Nearly 30 large and small folk activities with unique characteristics, such as float parades, water lantern festivals, and lemon music festivals, are held every year. The content of the activities changes the single mode of traditional cultural dissemination, integrating elements of Yunnan's multi-ethnic groups and Xishuangbanna's intangible cultural heritage, allowing tourists to fully experience the connotation of folk festival culture from "watching" to "experiencing." In addition, the Mekong Starlight Night Market actively cooperates with relevant state (city) departments to carry out offline consumption promotion and market stabilization activities. It has successfully held activities such as the online display of Chinese city images at the Beijing Winter Olympics, the Xishuangbanna Tropical Fruit Festival, the Durian Festival, the Pomelo Festival, the Dai Le Culture Festival, the Xishuangbanna Specialty Products Fair, and the Starlight Travel Photography Competition.