JM Alley Hotel (Beijing Wangfujing Dongsi Subway Station)

The hotel is located at No. 368, Dongsi North Street, a bustling street. It is located in the core area of ​​China's cultural and historical district, carrying a profound historical and cultural heritage and celebrity stories for a hundred years. The original site was the Sheng Xifu Museum, which witnessed the brilliant history of the Chinese nation's hat culture, as well as the history of Sheng Xifu's entrepreneurship, inheritance and development, and even the evolution of China's modern hat culture. In order to uphold the hotel's cultural theme, we specially preserved the original four-beam and eight-column structure of the museum and renovated it to bring vitality to the original museum and factory workshop. In the museum area, we transformed it into a restaurant and whiskey bar, allowing the century-old space to tell the history and cultural precipitation. In the backyard factory area, we created industrial-style guest rooms with courtyards, providing a variety of room types to meet the needs of guests. As a leader of modern Chinese national industry, Shengxifu Hat Industry can trace its history back to 1911. It has always won praise for its exquisite hat-making skills and excellent product quality. On the road of innovation and development, Shengxifu Hat Industry has continuously emerged from its cocoon and become a national brand with global influence. The hotel is based on the century-old brand founded by Shengxifu, combined with the characteristics of the original hat museum, implying the hotel's long history and profound cultural heritage. At the same time, "Mao" and "Hat" continue the story of the venue and imply rich and beautiful meanings. It is worth mentioning that the hotel's building roof retains its original appearance in 1950, when the People's Republic of China was founded, giving you a strong sense of historical immersion. Here, you can not only deeply feel the weight of history and the precipitation of culture, but also appreciate the exquisite craftsmanship and innovative spirit of Shengxifu hat industry. Here, the perfect combination of tradition and modernity allows you to enjoy comfort and convenience while bringing you a unique cultural experience.